Tea Market: Forecasts

• The demand for tea will be strong over the next decade, driven by ever more compelling evidence concerning its contributions to health.
• Industry growth will be the slowest in the supermarket segment, since specialty teas are becoming more preferable.
• Specialty tea will represent the fastest growing segment of the tea industry over the next decade. This segment has the capability of doubling its volume over the next five years and might grow at an even faster pace with the right support from industry.